Creative to support the launch of mahabis new product line called curve.

DM postcard, Product packaging postcard insert and digital assets.

Identity for a new small business local skincare salon Pure Zest based in the beautiful village of Windlesham.

Pure Zest is an innovative, results driven salon specialising in all skin concerns for men and women and passionate about skin.
Pure Zest provides high quality skin solutions, innovative, scientifically based skin care technology with a holistic approach to resolve skin concerns.

The new branding is contemporary, clean, calm and welcoming with organic authenticity.

I worked with The Goodship to conceptualise new beauty and accessories studio shots for Bowers & Wilkins Headphones and Earphones.

I worked closely with the Lead Creative for John Frieda UK to help establish a new look and feel for their social account. I was responsible for concepting, shooting and editing the product shots for their social account.

I would scamp and concept each product idea, then prop shop and, set prep, art direct and edit each shot.

Creative output for Olay UK social account. Olay’s social content previously was curated with repurposed above the line content. With a new fresh millennial approach to revitalise the Olay brand perception we created more impactful and relatable content that gave their followers a reason to follow them, create brand awareness and develop a relationship with their consumers.

I worked with the Lead Creative on Olay and was responsible for concepting, shooting and editing the product shots for their social account.

I would scamp and concept each product idea, then prop shop and, set prep, art direct and edit each shot.

As temperatures drop Olay is giving dry skin all the hydration it craves - with none of the greasy weight. So we chose to hero a key influencer, their personality and TOV to tell the story of new Olay Ultra Rich and how it is the Olay Red for them in cold weather.

POS designs for Olay Cleanse range

Experiential Pitch Campaign for Aperol Spritz.

The idea:
The bar before the next, the Start Bar is where colleagues and friends head after work for that first drink of the evening - the Aperol Spritz. A launchpad for whatever they fancy next, this first Aperol delivers an experience that informs, facilitates, educates and entertains. Our bar takes you to the next, tells you about the places you’ve never heard of and gets you into where you didn’t think you could. Always the first destination, the Start Bar is quite literally the best place to start your night.

Editorial Brochure for Jura US Expressions

The multiples already "won" the big days, so we created a distinctive campaign that focused on the many more spontaneous Christmas moments. We created a visually inciting advent calendar showcases Budgens' key strengths: quality, fresh and seasonal ranges and convenience. Bringing to life the small moments that make Christmas special. 

Design for Lurpak Tiffon box give-away

H.Samuel CRM campaign comms.

For Lurpak we championed a new ‘freestyle’ trend by launching a campaign encouraging cooks to embrace the spontaneous side of food.

The ‘Go Freestyle’ with Lurpak Spreadable campaign is based on the insight that good food need not be difficult or time consuming, but can happen when inspiration strikes and instinct takes over.

A Lurpak Freestyle Food Van offered shoppers the chance to ‘Go Freestyle’ with their lunch options and share them on digital media where the brand will be promoting #FreestyleFood during ‘Freestyle Food Month’ to further shake up existing routines.

Shopper Toolkit for Arla Milk

Aria Milk Experiential to launch the Mighty Milk Bar.

Warner Bros Tesco campaign concepts

DC Comics Promotion at Argos. Concept and Design for instant win cards.

Various POS sell-in concept visuals, in-store activation areas/stands.

Not every cat has nine lives

In just 30 years, the number of wild Sumatran Tigers has fallen from an already critical 1,000 to just 400 today. Greenpeace engaged Brave to develop ideas for a high profile art exhibition concept, “March of the Tigers”.

The concept evolved to 40 life size Sumatran tigers models which would be uniquely decorated by artists or celebrities. After a time of being displayed in the busy streets of London, the models would be auctioned off to raise funds to support the Greenpeace work in Indonesia.

The compelling creative concept “Not every cat has nine lives” to enlist the help of the artists was developed.

Launching Maybelline’s new Dream Fresh BB Cream, raising awareness and educating about the product in a new but already cluttered market.

The primary objective was to distribute 160,000 samples to a relevant demographic, directing them to post-trial purchase.

Max Factor Pitch for Global Re-brand

Davidoff Horizon Launch. Gift with Purchase Mini in-store activity.

Pitch creative for an app design that all

The app and blog also provided a platform for the individual bartenders to self-promote and be booked for events as well as create the opportunity to swap bars with other bartenders in different countries and locations.

Lurpak chalkboard tyypography for Global head office

New Amsterdam is how great nights begin. Your night on the town starts at No.525, the home of New Amsterdam. We’ll open up our home in the heart of your town, inviting you and your mates round to begin a night you’ll never forget.

HouseSimple
Rebranding & rebrand launch campaign

The online estate agency (OEA) market in the UK is accelerating rapidly and is an increasingly competitive and commoditised market. HouseSimple were looking to distinguish their brand from the competition and maintain their growth – becoming known as the progressive OEA pioneering the science of better, simpler selling.

At the heart of the response was a rebranding and the creation of clear and own-able brand iconography to drive cut through from website to sale board.

After rebranding the advertising campaign encouraged the nation to ‘Sell Your Home For More’, through TV, Radio, OOH and digital channels.

Budgens’ top tier range Discover the Taste Launch Christmas brochure.

I was responsible for conceptualising, scamping & Art Directing the photoshoot for the brochure, in-store & all comms.

Scamps show ideas and workings.

RECOMMENDATION:

Graham Precey

Food & Drink Photographer & Videographer @ Graham Precey Photography and Video Production

"I worked with Candice on a number of occasions on Budgens shoots when she was an art director at Haygarth. In fact she worked with me on I believe, her first ever food shoot. Her talent was obvious even then and she made a massive impression on me from that very first day. She has a great eye for detail and composition and can visualise exactly what she wants in a picture.
What really sets her apart though is that she has a real determination to do the best possible job. I mean, a real determination. Look out world, she's going to go far. BTW, Candice is also a really lovely person."

Hyperoptic Q3 Mailer “Spot the difference”

Highlighting the differences between a standard household broadband provider and Hyperoptic’s full fibre broadband.

Disney concept lockups and KV's

Disney Frozen ASDA Christmas campaign sell-in.

Pitch brief to re-design the Coca-Cola Aluminium Bottle Limited Edition for 2016. The theme briefed was ICONIC.

Fanta and Merlin Halloween on-pack promotion sell-in.

PLAY #FANTA100 campiagn. I also created a full online and Print guidelines for this promotion.

Mars World Cup on-pack promotion and supporting POS.

Scamps show ideas and workings.

The Minions Cup Toppers promotional design at VUE Cinemas

Family Investments Top Up CRM campaign.

Family Investments have an integrated campaign of DM packs and emails that ask their customers to top up their children’s accounts. Emails are triggered by seasonal events and key milestones in their customer’s children’s lives.

The messaging and creative style encourages parents to think about their child’s future and how the money they save now could help them go on a great journey, strive further and achieve more.

I had the privilege of designing the cover of Ad Review magazine with a steer on youth.